Web Guidelines

Brand web guidelines are a set of established rules and recommendations that govern the visual and functional aspects of a brand's online presence. These guidelines ensure consistency and coherence in how a brand is represented across its website, aligning it with the brand's identity and values.

Color

Element Colors


 
 

Primary Element
#324035

Primary Dark
#213127

 
 

Secondary Element
#903E2B

Secondary Dark
#702312

 

White
#FFFFFF

 

Warm Gray
#E9E9E3

 

Gray
#889892

Text Colors


 A

Primary
#324035

 A

Secondary
#903E2B

 A

Tertiary
#889892

 A

Reverse Primary
#E9E9E3

 A

Reverse Secondary
#FFFFFF

 A

Reverse Tertiary
#889892

Typograpy

EB Garamond


A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( )

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( )


Heading 1 | 70px | EB Garamond Semi Bold

Headline


Heading 2 | 45px | EB Garamond Semi Bold

Headline


Heading 3 | 36px | EB Garamond Medium

Headline


Heading 4 | 28px | EB Garamond Regular

HEADLINE


Heading 5 | 25px | EB Garamond Semi Bold

Headline

Body Copy | 20px | EB Garamond Medium

Lorem ipsum is a placeholder text used in the publishing and graphic design industries to temporarily fill the space where actual content will eventually go. It consists of nonsensical Latin words and phrases that have no coherent meaning

 

Body Copy | 18px | EB Garamond Medium

Lorem ipsum is a placeholder text used in the publishing and graphic design industries to temporarily fill the space where actual content will eventually go. It consists of nonsensical Latin words and phrases that have no coherent meaning

 

Body Copy | 16px | EB Garamond Medium

Lorem ipsum is a placeholder text used in the publishing and graphic design industries to temporarily fill the space where actual content will eventually go. It consists of nonsensical Latin words and phrases that have no coherent meaning

Visual Elements

Iconography


Buttons


Imagery Examples


R360-Image-Lifestyle-2
R360-Image-Lifestyle-1
EXAMPLE
Photo with Link Hover
EXAMPLE
Photo with Link Hover
EXAMPLE
Photo with Link Hover

Something Powerful

TELL THE READER MORE...

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.